This is a knockabout satiric tale of three on-the-skids vaudeville troupers - Jerry, Mae, and George - who decide to head for Hollywood and try their luck at the newest craze: "talkies." After a hilarious series of consistent blunders, the unassuming George is carried to fame and fortune becoming (for a short time, at least) a captain of The Industry. This fast-paced, wild romp offers marvelous character opportunities, while spoofing the absurdities of Tinsel Town.
Once in a Lifetime opened at the Music Box Theatre on 24 September, 1930 and ran for 305 performances. It was produced by Sam H. Harris.